Website Tracking & Privacy

This notice supplements Spartan Home Services’ main Privacy Policy for quote.gospartan.com.

Analytics and advertising

We use PostHog for page activity, clicks, heatmaps and masked session recordings to improve this site. Estimate forms are excluded from recording and automatic capture. We use OpenAI’s ChatGPT Ads pixel for advertising measurement and optimization. Facebook advertising measurement and optimization through Meta’s pixel will be enabled only when its pixel ID is configured.

These services may receive browser and device information, IP addresses, page URLs, cookie or ad-click identifiers, and activity on the site. For advertising, a successful estimate request sends a lead event and a randomly generated event ID; the ID also accompanies your request to Spartan for future deduplication. We do not send your name, phone, email, address, project answers or message to advertising pixels, and advanced matching is not enabled.

Your advertising choices

Use Your Privacy Choices in the footer to opt out of sale/sharing for cross-context behavioral advertising or change a previous choice. We honor Global Privacy Control automatically. Opting out blocks both advertising pixels and new lead reports; it does not stop your estimate request or change your separate call/text consent. PostHog session analytics remain in use.

There is no cookie banner. Advertising pixels are blocked in regions requiring prior consent and when your region cannot be determined. Elsewhere they may operate unless you opt out. Ad clicks and impressions can still be counted by the advertising platform without website tracking.

We save your choice, time and the notice version in your browser and a first-party cookie. Saved browser history preserves earlier choices when you change them. You can withdraw permission by turning on the opt-out toggle at any time. For questions or assistance, call (707) 419-3155.